The PRIMO I: Decades of Experience Condensed into a Shaving Masterpiece.

The name PRIMO translates to “at first”. PRIMO marks a new beginning. A new beginning for you, the wet shaver. More than a century worth of knowledge, condensed into 2 years of development, with a painful amount of development cycles, gave birth to this unparalleled shaving tool. Of course, Made in GERMANY.

In wet shaving, a miniscule difference in the geometry of the razor has a fundamental influence on your shaving experience. We aimed for the most intensely satisfying shaving experience possible. And, to the regret of all other safety razors, we were successful.

Bliss is with those who make PRIMO the integral part of their grooming routine. A meditative state that is unrivalled.

Material

The head of the safety razor is manufactured using the zinc die-casting process since it creates instruments with maximum precision even for complex shapes. In order to ensure a comfortable weight distribution, we only use brass for the handle. The chrome finish protects the razor from corrosion and underlines the high-quality design.

Product Details

A safety razor with a closed comb is the all-rounder for classic wet shaving. Intuitively, you will feel the best shaving angle for your safety razor and immediately achieve ideal shaving results. The generous blade gap allows high soap flow protecting the razor head from clogging with cut hair or lather residue.

Guide

First, you should wash your face with warm water. This opens the pores and makes shaving easier. Start by generously coating your skin with shaving lather. Give the lather 5 minutes to soften the beard hair. Then, you set your safety razor at an angle of 30 - 45° and guide it over your face without pressure. To free the razor head from cut hair, simply hold it under the tap every few strokes.

Maintenance

The care of a safety razor is very easy. After use, simply wash out the razor thoroughly and remove lather residue and cut hair. A nail brush and a hair shampoo or dish soap help with stubborn dirt. Lastly, dry it with a towel and it’s ready to go for your next shave. When changing razor blades, check all of the parts for a tight fit. You can find more information here.